Branding
deutsches kulturzentrum klausenburg
centrum cultural german cluj-napoca
Since 1994, the Goethe-Zentrum Klausenburg has stood for lively dialogue between Germany and Romania. With modern language courses, a rich library and a high-quality cultural programme, it presents an authentic picture of modern Germany and promotes cooperation with local partners.
KoeperHerfurth was commissioned to redesign the brand.
The picture above shows the Derivation: (left) old logo, (middle) simplified, but somewhat too generic form - (right) new logo for the deutsches kulturzentrum klausenburg in romania.
The logo visualizes the bilingual focus of the organization: in one orientation it shows the D of Deutsches Kulturzentrum Klausenburg, in the other it is turned into the C of the Romanian Centrul Cultural German.